So what can you do as a user to ensure your content is easily discoverable through YouTube? The first thing to do is to try and pick a topic that people are interested in and likely to be searching for. From there, you should then look up the topic to see what is already present on YouTube and what you’ll be competing with.

The perfect scenario is that you find a subject matter that people are interested in but which hasn’t been properly covered yet on YouTube. If you can find that, then anything you upload will automatically succeed.

More likely, you’ll find you have a few competitors. In this case, your success will be all about the keywords you choose, which you enter when you upload your video. Here, you want to use related words which will help to tell Google precisely what your video is about.

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