Create remarketing lists

You have to create remarketing lists to create rules that Bing Ads will follow when retargeting the people that have visited your site. Go to the “campaigns” tab in your Bing Ads account, and click on the “shared library” tab from the left side menu. Now, click on “create remarketing list”.

Start by giving a name to your new retargeting list. Then, choose “who to add to your list” according to visitor actions from the display menu below. For example, you can select “visitor of a page” to remarket to people who visited certain pages on your site. You have to enter a URL or value such as a word or phrase in the field below to specify which page on your site complies with the visitor’s actions.

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